Game Development (G Develop)

Description

This eBook provides a comprehensive introduction to Google Analytics for measuring website performance and understanding user behavior. Readers will learn account setup, tracking codes, audience analysis, traffic sources, conversion tracking, campaign measurement, event tracking, dashboards, reports, goal configuration, and data interpretation. Practical examples demonstrate how businesses use analytics to improve marketing strategies, customer engagement, website optimization, and business decision-making. The guide also introduces Google Analytics 4 (GA4), privacy considerations, and integration with Google Ads and other digital marketing tools. Suitable for marketers, entrepreneurs, web developers, business owners, students, and digital analysts seeking data-driven marketing skills.